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AI training for media: Media Figaro’s ambassadors build their own Copilot agents
A 3-month Copilot Ambassadors Programme: training, mapping, audit and coaching to build role-based AI agents at Media Figaro.


We are continuing to make progress on our projects; your support was very well received by our employees.
Karine Rielland Mardirossian
Deputy Managing Director, Digital, Operations and Innovation, Media Figaro

From April to July 2026, AI Sisters ran a Copilot Ambassadors Programme for Media Figaro, the Figaro group’s advertising sales house.
Seventeen ambassadors, from every department of the sales house, followed a three-month programme: two training sessions, a use-case mapping, an audit, an agent-building workshop and small-group coaching.
The goal: move from a deployed tool to Copilot agents that genuinely serve each team’s daily work.
Turning a Copilot pilot group into agent builders
In early 2026, Media Figaro brought together a working group: sales, marketing, BI, adops, creative, data. Each member had to identify one or more projects to boost productivity and innovation with Copilot.
The challenge for AI Sisters: define the right use cases for each role, assess their feasibility in Copilot, then help the teams build their agents.
Upskilling everyone
Before building agents, the teams needed to get up to speed on what the tool can do and its features.
Finding the use cases that matter
Management wanted to identify the most relevant use cases for each role, rather than a long theoretical list.
Staying in the group’s tool
Copilot had to remain the preferred tool. Every use case had to be built in it.
A human-sized project
The sales house is a lean organisation. It needed an agile set-up, not a heavy large-scale programme.
Copilot is rolled out, but your teams don’t have agents yet?
We train a group of ambassadors and build the first agents with them.






Our AI training programme for Media Figaro’s ambassadors
Three months of support on the sales house’s premises in Paris, led by trainer Titouan. Part of the programme was funded through the training plan.
Kick-off and pre-audits by department
A launch at the end of March, then 45-minute interviews with each department: BI and performance, tech, sales, marketing, data and AI. A way to start from each team’s real needs.
Two Copilot training sessions
On 8 and 9 April, two three-hour sessions. How LLMs work, structured prompts, checking answers, analysing PDF and Excel files. In between, an exercise: build or improve your own assistant using the fundamentals of prompting.
Mapping, audit and agent building
On 11 May, a workshop to map the use cases. On 19 May, the audit findings were presented to the steering committee. At the end of May, a workshop dedicated to building agents in Copilot Studio, with 45-minute coaching sessions in three groups.
An AI Bar to unblock every agent
To remove the technical blockers met in Copilot Studio, AI Sisters organised an “AI Bar” on 1 July: 30-minute one-to-one sessions with a consultant specialising in Copilot Studio. The programme closed in mid-July with a summary and a roadmap.


Want agents that actually run?
Discover our support for building AI agents, from mapping to production.






AI use cases in an advertising sales house
The agents were chosen and built by the ambassadors, around their own tasks.
Revenue and programmatic
→ Invoicing programmatic partners
→ Updating programmatic forecasts
→ Weekly landing forecast
→ Tracking top publishers
Market and research
→ Automated market monitoring
→ Macro analysis and trade-offs
→ Agent dedicated to marketing research
Everyday productivity
→ Email summaries
→ Meeting assistant
→ Preparing leadership meetings
→ Drafting influencer contracts
The results of the AI programme at Media Figaro
In early July, the Deputy Managing Director for Digital sent written feedback: “The feedback is very positive and our 6 projects have moved forward.” The programme concluded with a roadmap, a licence strategy in waves and governance for future agents.
AI ambassadors supported for three months
agents mapped by the teams
agent projects supported through to implementation
agents almost operational when the programme closed
Sales house, newsroom, marketing: every media role has its own agents to invent.
Let’s talk about what your teams can automate.
Got it. An AI Sisters expert will email you to plan your AI training.
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An expert will reply to scope your AI training, with no commitment.






Media Figaro is the Figaro group’s advertising sales house, which sells advertising space across the group’s titles and websites to advertisers and agencies.
A programme built around your roles and your tools, pre-audit included.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.

“Great training and a very practical audit: we are already seeing tangible gains.”
“AI Sisters supported 150 Webedia employees with truly exceptional shows and workshops. Extremely hands-on, and the productivity gains are already very measurable.”

“Two brilliant training sessions with AI Sisters. Titouan was excellent: highly personalised, relaxed and accessible. The team demystified a subject that seemed so complex. Thank you!”

“It was really great: AI Sisters supported the entire IT department with immediate impact. I recommend them 100%.”
“An unforgettable experience: dynamic, practical and directly useful day to day. The teams are still talking about it!”

“A very dynamic, practical day, perfectly suited to our challenges. The teams came away with tools and ideas to put into practice the very next day.”

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