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Case studies

Deliverables for 95 stores in one day: Sud Express trains 8 head-office functions on Claude

Retail AI training: Sud Express brings its whole headquarters together for a day on Claude (Chat, Artifacts, Projects, Skills) with use cases per team.

Published on
01/07/2026
Sud ExpressSud Express
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Sud Express, a women's ready-to-wear brand with 95 stores in France, brought together its entire headquarters for an AI training day dedicated to Claude. Marketing, HR, Finance, Purchasing, Controlling, Management: each department discovered, in real-world conditions, how AI concretely changes their daily work. This retail AI training was not an overview of market tools - it was a full day on Claude, from A to Z: Claude Chat, Artifacts, Projects, Skills. And for each team, live use cases were produced, ready for immediate use the next day.

Training 8 departments in AI in a single day, without leaving anyone behind

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Bringing together profiles as diverse as controlling, purchasing, management, and marketing teams in one place to train them in generative AI in a single day is as much a pedagogical challenge as it is an organizational one. The objective: for each employee to leave with concrete use cases rooted in their professional reality, not just another general presentation.

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Departments with radically different needs

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Marketing, HR, finance, purchasing, management, controlling: each team's expectations were distinct. The training had to resonate with everyone without getting lost in generalities — and show, for each department, what Claude truly changes.

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Going beyond the basic use of ChatGPT

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Most employees had already heard of AI, and some used it occasionally. The challenge wasn't to start from scratch, but to go where no one had gone before: advanced Claude Chat, Artifacts, Projects, Skills — everything most users have never explored.

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Produce real deliverables, not just demonstrations

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The goal wasn't to show what AI can do in theory. It was to produce, live with the teams, directly usable deliverables: job descriptions, executive memos, promotional slides, market studies — ready for use the next day.

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Convince management with facts

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Beyond the operational teams, the day also aimed to convince management. The highlight: demonstrating in real-time that Claude can analyze BI files, cross-reference multiple data sources, and produce an executive committee memo in minutes.

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Talk about my project with AI Sisters

Our AI retail training program

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AI Sisters designed a day for Sud Express that was 100% focused on Claude — not an overview of the AI tool market, but a complete immersion in a single tool mastered from end to end. The day was structured in two parts: a plenary session to lay common foundations, followed by live business demonstrations to anchor each learning point in the teams' daily reality.

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01

1. Introduction to Generative AI and Security

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How LLMs work, essential vocabulary, an overview of market models, confidentiality levels, and security best practices. A common foundation so that every employee understands what they are using — and what they shouldn't put into it.

Tools: Claude — ChatGPT — Microsoft Copilot

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02

2. Claude and the Art of Prompting — AI Sisters Method

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The AI Sisters 6-dimensional prompting method: Role, Context, Task, Goal, Constraints, Tone. Examples applied directly to Sud Express's business functions. Fine-tuning, reverse prompting, temperature principle. Participants leave with a reproducible method, not just copy-pasted prompts.

Tools: Claude Chat — Claude Projects — Claude Skills

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03

3. AI Showcase by Business Function — Deliverables Produced Live

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The core of the day: reviewing each business function and producing the corresponding deliverables in real-world conditions. HR, Finance, Marketing, Management — each team saw their specific use case addressed in front of them, using their own data and constraints.

Tools: Claude Chat — Claude Artifacts — Claude Projects — Claude Skills

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04

4. Advanced AI Tools and Roadmap

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Beyond Claude: image generation with Nanobanana and Midjourney, application generation with Lovable, advanced web search with Perplexity. And for each team, a clear vision of what comes next — business function workshops, service by service.

Tools: Claude Design — Perplexity — Nanobanana — Midjourney — Lovable

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Sud Express
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AI Use Cases in Retail and Ready-to-Wear

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During this day, the Sud Express teams produced deliverables live, directly stemming from their real-world business cases. Here's an overview of the concrete applications generated during the training — all operational from the very next day.

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Tools used: Claude, Lovable, Perplexity and Midjourney

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Human Resources

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→ Write a job description for a Marais Boutique Manager in 3 minutes, including non-negotiable requirements, the right tone, and selection criteria — ready to publish
→ Sort and pre-qualify CVs by sending profiles to Claude with a grid of professional criteria
→ Write a store visit report email via Claude's voice mode, directly from the field

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Finance and Management Control

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→ Analyze omnichannel performance by channel and region (Retail, Tablet, E-reservation, E-commerce, Store-to-Web) from raw BI exports
→ Compare collections season by season — revenue, % share, PVM, markdown — and produce 3 recommendations ready for purchasing
→ Benchmark Sud Express performance against the apparel panel and automatically generate the "Market Context" paragraph for the monthly management report

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Marketing and Communication

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→ Write the boutique managers' brief for the summer sales in a readable and actionable email that they can apply in 2 minutes
→ Create a weekly promotional board ready to send to all 95 boutiques — without needing a graphic designer
→ Generate an Instagram carousel to announce the sales, in the Sud Express editorial style
→ Generate a photo shoot from a product sheet with Nanobanana — front, back, profile, material detail views

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Management and Development

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→ Conduct a market study for a new store opening — potential analysis, direct competition, GO / WATCH / PASS recommendation in 5 minutes
→ Build an interactive web application for decision support to arbitrate a point of sale opening, presentable to the executive committee
→ Cross-reference multiple data sources (BI files, market panel) and produce an executive summary note in minutes

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Sud Express Results

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Before and after the session

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Before: Known AI, still basic use
With Claude: Business outputs produced live

Before: Known AI, still basic use. Some staff used AI now and then. Claude’s advanced features were unexplored, and each role had distinct needs.

With Claude: Business outputs produced live. HR, finance, marketing, leadership: each team saw its own case handled on Claude, with its own data and constraints.

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8

departments trained in a single day: Marketing, HR, Finance, Purchasing, Style, Sales, Management Control, Executive Management

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95

stores impacted by live deliverables — promotional boards, sales briefs, ready-to-use job descriptions

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D+1

applicability of deliverables generated during training — ready for use the very next day with no rework

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100%

focused on Claude — not a market overview, but an in-depth mastery of a single tool from A to Z

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What if it were you?

Want to organize an AI Show for your headquarters? Let's talk about your project.

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Client
Sud Express
Sector
Communication · Luxury
About the client

Sud Express is a French women's ready-to-wear brand founded in 1987, with 95 owned stores across the country. Positioned in the accessible-premium segment, it targets women aged 25 to 45 and relies on regularly refreshed seasonal collections, with a strong Parisian identity and an active omnichannel network — boutiques, department store concessions, and e-commerce.

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Teams trained
Marketing, HR, Finance, Sales, Management, Purchasing, Design, Controlling
Format
1-day in-person session — HQ AI Showcase
Participants
employees
Published on
01/07/2026
Train your teams in AI

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