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Case studies

30 tech profiles trained, a full website delivered in a Promptathon: Mazarine moves to AI

AI training for developers: Mazarine, an agency dedicated to luxury, fashion and culture, trains its 30 technical profiles over 4 in-person sessions.

Published on
18/03/2026
MazarineMazarine
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Mazarine, one of the largest communication agencies dedicated to luxury, fashion, and culture (Cartier, Louis Vuitton, Dior, Gucci, Prada among their clients), entrusted AI Sisters with the AI training for its 30 technical professionals over 4 in-person sessions.

Developers, tech and non-tech project managers : a demanding audience with an already high technical level.

On the agenda for this AI training for developers : AI Show, hands-on workshops, and a final Promptathon, with a complete website delivered in just a few hours.

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Training already excellent technical profiles in generative AI

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The objective : when already excellent teams train in AI, the benefits are amplified.

Almost all AI training organizations train business professionals (marketing, finance, HR, executives).

But who trains developers? Almost no one. And yet, they are the ones who have the most to gain from AI.

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30 highly skilled technical professionals

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High code quality, luxury production standards, maximum demands. No room for approximation.

Dev / Project Manager Mix

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In the same room: developers writing code, tech project managers overseeing builds, non-tech project managers on the client side.

Amplify, don't replace

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For developers, AI doesn't replace their expertise; it amplifies what they already know how to do. A developer who codes AND knows how to use AI = another dimension of productivity.

Open a door for non-tech profiles

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For non-technical profiles, AI opens up the possibility of prototyping an idea or generating a mockup without waiting for a dev sprint.

What if it were you?

Do you want to train your tech teams in AI?
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We are one of the few Qualiopi-certified organizations that train developers.

Train my developers →

Our 4-session AI training program for developers

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No abstract theory, no generic demos. Each session was built around the real use cases of Mazarine teams.

AI Sisters is one of the few Qualiopi-certified organizations to offer AI training designed for technical profiles.

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01

Session 1 - Integrating AI into Daily Operations

Understand which tools to use, for which tasks, and how to integrate them without disrupting existing processes. A common foundation for developers and non-developers.

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Session 2 - Mockups & Prototyping with AI

Generate back-office and front-end prototypes in minutes.

Lovable - Bolt - V0

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Session 3 - Accelerating Daily Development

Technical Session: assisted coding, debugging, refactoring, documentation

04

Session 4 - Final Promptathon

A complete website delivered in a few hours, in Promptathon mode. Applying all learnings from the first 3 sessions.

Mazarine
What if it were you?

Do your devs and project managers work together?
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We train both profiles simultaneously, using the same real-world use cases.

Build my custom program →

AI Use Cases for Developers and Project Managers

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Here's what Mazarine's tech and non-tech profiles experienced during the 4 sessions.

Tools used: Lovable

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For Developers

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→ Assisted coding to accelerate production

→ Debugging, refactoring, automated documentation

→ Amplify tech expertise without replacing it

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For technical project managers

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→ Drive builds with AI-assisted insights

→ Anticipate workloads, qualify requests

→ Prepare sprints with greater accuracy

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For non-technical project managers

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→ Prototype an idea without waiting for a dev sprint

→ Generate a mockup to present to the client

→ Advance independently on the initial steps

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Promptathon: complete website in a few hours

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→ Building a complete website during a Promptathon

→ Putting all learnings into practice

→ Practical demonstration of AI + tech potential

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Results of the Mazarine AI training

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Before and after the session

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Before: Technical profiles with very high standards
With AI Sisters: From prototype to full website in hours

Before: Technical profiles with very high standards. Developers and project leads shared the room. Non-technical staff had to wait for a dev sprint to prototype an idea.

With AI Sisters: From prototype to full website in hours. Prototyping, assisted coding and debugging on the teams’ real cases, then a final Promptathon where a full website was delivered in a few hours.

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30

technical profiles trained

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4

in-person sessions

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1

complete website delivered during the final Promptathon

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Qualiopi

one of the few certified organizations to train developers

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What if it were you?

Ready to organize a Promptathon for your tech teams?
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Let's discuss your project and your core case.

Got it. An AI Sisters expert will email you to plan your AI training.

Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.

An expert will reply to scope your AI training, with no commitment.

Client
Mazarine
Sector
About the client

Mazarine is one of the largest communication agencies dedicated to luxury, fashion, and culture.

Cartier, Louis Vuitton, Dior, Gucci, Prada: behind the Mazarine name are some of the best creative and technical teams in the market.

Their developers and project managers design the digital experiences for the world's leading brands.

They already possess a very high technical skill level, adhere to demanding production standards, and maintain impeccable code quality.

Teams trained
30 technical professionals: developers and tech project managers
Format
In-person - 4 sessions
Participants
30
Published on
18/03/2026
Train your teams in AI

A programme built around your roles and your tools, pre-audit included.

Got it. An AI Sisters expert will email you to plan your AI training.

Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.

An expert will reply to scope your AI training, with no commitment.

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“It was really great: AI Sisters supported the entire IT department with immediate impact. I recommend them 100%.”

Eric Hahn
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“An unforgettable experience: dynamic, practical and directly useful day to day. The teams are still talking about it!”

Céline Trancart
Sales Director, Webedia
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“A very dynamic, practical day, perfectly suited to our challenges. The teams came away with tools and ideas to put into practice the very next day.”

CSR & Internal Communications Manager
Prisma Media Digital
Read the case study →
They got their teams to adopt AI: Accor, La Poste, Samsung, JCDecaux, Vinci, Engie, Ipsen, Havas, BPCE, CMA CGM, TV5Monde, Webedia, Google 4.9/5
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