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80 Sales leaders trained in Cancún: Accor sets its sales AI roadmap
AI training for hospitality: 80 B2B Sales leaders from Accor's Luxury & Lifestyle division follow a bespoke 4-stage AI programme at the Fairmont Mayakoba.


“An incredible week in Mexico with Accor's global Sales teams. I loved the energy, the curiosity and the spirit of sharing around AI. An experience that really stayed with me.”
Yves-Marie Le Tousse
Global Luxury & Lifestyle Sales Coordinator Europe & Africa, Accor

AI Sisters supported 80 B2B Sales leaders from the Accor Group (Luxury & Lifestyle division) at the Fairmont Mayakoba in Cancún, as part of an exceptional seminar. This fully bespoke AI training for hotel sales teams was designed from start to finish for Accor (5,500+ hotels worldwide), with a learning journey in 4 stages: an opening show, immersive workshops, collaborative mapping of use cases, and a final Promptathon where participants built personalised AI assistants. Proof that AI Sisters works anywhere in the world.
Inspiring 80 international luxury sales professionals in Cancún

The challenge: inspire and unite an international community of sales professionals around AI. Bring out concrete, role-specific use cases for sales and client relations in luxury, and build a collective momentum that goes beyond a simple training session.
A large-scale international seminar
80 Sales leaders from around the world, gathered at the Fairmont Mayakoba for an exceptional seminar.
Luxury sales and client relations
Bring out use cases suited to the Luxury & Lifestyle sector.
Collective momentum
Go beyond traditional training: create a collective, interactive dynamic.
Ideas ready to use back home
Equip the teams so they leave with concrete ideas they can put into action straight away.
Organising an international seminar for your luxury sales teams?
We deliver AI training anywhere in the world.






Our programme: a learning journey in 4 stages
A fully bespoke programme, designed from start to finish for Accor, built in 4 stages.
Stage 1 - Opening show

An inspiring show to lay the foundations and introduce the 80 Sales leaders to generative AI.
Stage 2 - Immersive workshops

Exploring use cases suited to the Luxury & Lifestyle hotel sector.
Stage 3 - Collaborative mapping

A map of AI use cases, built by the teams themselves. Not Accor imposing, but the teams producing.
Stage 4 - Final Promptathon

A fun, interactive competition to build your own AI assistants. Collective creativity sparked by a participative, competitive format.

Fancy an AI Promptathon for your sales teams?
30 minutes to scope your project.






AI use cases for B2B Sales in luxury hospitality
Role-specific use cases explored over the 4 days.

Writing & communication support
→Format written notes
→Turn raw notes into structured documents
→ Create user stories
→ Formalise and write complete functional specifications
→ Write an opening speech for a VIP client event
→ Improve the content of a LinkedIn bio
→ Use an assistant for live translation
Content & materials creation
→ Create presentations with Gamma
→ Introduction to GPTs and project features
→ Create images & turn ideas into images
Productivity & business expertise
→ Compare RFPs
→ Master Excel formulas like a pro
Personalised experiences & services
→ Create a cocktail from specified ingredients
→ Create a menu for a dish in a Michelin-starred restaurant
Promptathon - AI assistants

→ Building personalised AI assistants
→ A fun, interactive competition
→ Sparking collective creativity
Accor AI roadmap
→ A roadmap set for what comes next
→ An action plan ready to use back home
→ Concrete ideas to put in place
The results of the Accor Cancún AI training
- GPT assistants built live by the teams.
- A complete map of AI use cases tailored to the group's Sales needs.
- 98% satisfaction across the whole seminar.
- Most participants who were apprehensive about AI say that feeling has completely disappeared.
- Strong collective momentum: curiosity, team spirit and openness to innovation.
An extraordinary AI seminar
Before and after the session


Before: A global Sales team to rally around AI. The starting point: inspire luxury sales staff from around the world and bring out concrete use cases for selling.
With AI Sisters: AI assistants built by the teams. Show, workshops, mapping, then a Promptathon: the teams built their GPT assistants live and set an AI roadmap. 98% satisfaction across the seminar.
B2B Luxury & Lifestyle Sales leaders trained
learning stages (show + workshops + mapping + Promptathon)
AI roadmap set for what comes next
bespoke for Accor
Ready to bring your international leaders on board with AI?
Let's talk about your programme.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.






Accor is a global leader in hospitality with more than 5,500 hotels and residences around the world. Its Luxury & Lifestyle division brings together the group's premium and lifestyle brands, supported by international B2B Sales teams.
A programme built around your roles and your tools, pre-audit included.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.

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“An unforgettable experience: dynamic, practical and directly useful day to day. The teams are still talking about it!”

“A very dynamic, practical day, perfectly suited to our challenges. The teams came away with tools and ideas to put into practice the very next day.”

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