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100% on MaIA: Les Échos - Le Parisien build AI into their editorial process
AI training for the press: Les Échos - Le Parisien teams explore generative AI in workshops, from prompting on MaIA to sales offers.


“Two brilliant training sessions with AI Sisters. Titouan was excellent: highly personalised, relaxed and accessible. The team demystified a subject that seemed so complex. Thank you!”
Pascale Luca
Deputy Managing Director, Les Échos Le Parisien Médias

AI Sisters supported the teams of the Les Échos - Le Parisien group, a major player in the media sector, with a series of immersive workshops exploring practical uses of generative AI in the media. This AI training for the media covered mastering prompting on MaIA (the LVMH group's secure in-house AI tool), efficiency gains in creating sales offers and post-campaign reports, and boosting creativity to enrich client recommendations.
Exploring practical uses of generative AI in the media
The challenge: give the teams suitable tools to better organise their daily work, automate certain tasks and improve the relevance and impact of the content they create.
Mastering MaIA (LVMH tool)
Learn the art of prompting on MaIA, the LVMH group's secure in-house AI tool.
Creating sales offers
Efficiency gains in creating sales offers by reducing manual processing time.
Post-campaign reports
Speed up the production and improve the quality of post-campaign reports.
Innovation and creativity
New angles of analysis, eye-catching visuals, digital editorial calendars.
Does your media group have its own secure AI tool?
We train your teams directly on it, in line with your security requirements.






Our series of immersive workshops
An approach centred on the group's in-house tools and calibrated to real day-to-day editorial and sales work.
Prompting on MaIA (LVMH)
Mastering the art of prompting on the LVMH group's secure in-house AI tool.
MaIA (LVMH in-house tool)
Gains on recurring tasks
A focus on creating sales offers and post-campaign reports, reducing manual processing time.
Stimulating innovation
Generating fresh ideas for client recommendations, developing new angles of analysis.
Visual creation & calendars
Creating eye-catching visuals and setting up editorial calendars suited to digital platforms.

Interested in AI workshops tailored to press and media?
30 minutes to scope your priority use cases.






AI use cases in the press
Concrete applications analysed during the workshops.
Sales offers & reporting
→ Faster creation of sales offers
→ Optimised post-campaign reports
→ Less manual processing time
Client recommendations
→ Generating fresh ideas
→ Enriching recommendations
→ Added value for advertisers
Visual & editorial creation
→ Eye-catching visuals
→ Editorial calendars for digital platforms
→ New angles of analysis
The results of the Les Échos - Le Parisien AI workshops
Before and after the session


Before: Recurring tasks handled by hand. Sales offers and post-campaign reports took manual processing, and client recommendations needed fresh ideas.
With AI Sisters: Workshops on the group’s internal tool. Teams learned to prompt on MaIA, the LVMH group’s secure AI tool, applied to their offers, reports and content.
employees trained
on MaIA, LVMH's secure AI tool
use cases covered
Ready to speed up content creation with AI?
Let's discuss your media project.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.






Les Échos - Le Parisien is a major player in the French media sector, a constantly changing industry where adopting innovative technologies is essential to improve efficiency and open up new creative perspectives.
A programme built around your roles and your tools, pre-audit included.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.

“Great training and a very practical audit: we are already seeing tangible gains.”
“AI Sisters supported 150 Webedia employees with truly exceptional shows and workshops. Extremely hands-on, and the productivity gains are already very measurable.”

“Two brilliant training sessions with AI Sisters. Titouan was excellent: highly personalised, relaxed and accessible. The team demystified a subject that seemed so complex. Thank you!”

“It was really great: AI Sisters supported the entire IT department with immediate impact. I recommend them 100%.”
“An unforgettable experience: dynamic, practical and directly useful day to day. The teams are still talking about it!”

“A very dynamic, practical day, perfectly suited to our challenges. The teams came away with tools and ideas to put into practice the very next day.”

Organise an AI Show
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