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60 salespeople up and running in one day: Prisma Media trains its teams in AI
AI sales training: 60 Prisma Media sales reps spend a day learning ChatGPT and prompt engineering, then practise real situations in small-group workshops.


« A very dynamic, practical day, perfectly tailored to our challenges. The teams left with tools and ideas to implement the very next day. »
Claire Le Norcy
Head of CSR & Internal Communications, Prisma Media Digital

AI Sisters designed for Prisma Media a AI sales training tailored for their 60 sales representatives, in a one-day in-person session. The program included a morning session to cover the basics of prompt engineering and ChatGPT, followed by an afternoon of 100% hands-on workshops in small groups, focusing on real-world scenarios. Each participant left with useful deliverables, tested and adapted to their specific business needs.
This AI training for sales representatives laid the groundwork for a more comprehensive group-wide support program, which is continuing with other teams (HR, editorial, marketing).
Training 60 sales representatives in generative AI in one day
The challenge was twofold: to explain the fundamentals of generative AI and the use of ChatGPT, and then to learn how to apply them concretely in daily sales tasks (prospecting, message personalization, offer structuring, sales script creation).
60 participants simultaneously
To maintain the attention and engagement of a large sales team for an entire day, with a format alternating between theory and practice.
Understand the Fundamentals
To lay the groundwork for generative AI and the use of ChatGPT for sales professionals not all familiar with the tool.
Practical application to the job
Being able to apply AI in practice to everyday sales tasks: prospecting, personalising messages, structuring offers, sales scripts.
First step in a group-wide plan
This day was meant to pave the way for extending the programme to other teams in the group: HR, editorial, marketing.
Do your sales team want to save time with AI?
We create training days based on their specific challenges and real-world scenarios.






Our AI training programme for sales teams
A fully tailored training course built around two complementary highlights: a teaching morning to lay the foundations, then a 100% hands-on afternoon of workshops.
Teaching morning
Time to get to grips with the basics: an introduction to prompt engineering, learning good habits when writing for AI, concrete demonstrations of sales use cases, and a look at limitations and best practice.
ChatGPT
Hands-on afternoon
Practical workshops in small groups built around concrete use cases from the participants' day-to-day work. Each participant leaves with useful deliverables, tested and tailored to their job.
Concrete Commercial Use Cases
Creating sales scripts, personalizing client pitches, drafting tailored commercial proposals, and synthesizing and analyzing sales arguments with AI.
Part of a Broader Support Program
This day is just one step in a broader support program. Collaboration continues with other teams within the group to adapt the uses of generative AI to each profession: HR, editorial, marketing.

Want to get your entire sales team on board in one day?
30 minutes to frame the format and practical workshops.






AI Use Cases for Sales Teams
Here's what Prisma Media's sales teams worked on during the afternoon workshops.

Sales Scripts & Pitches
→ Creating Sales Scripts
→ Personalizing Client Pitches
Tailored Commercial Proposals
→ Drafting Tailored Commercial Proposals
→ Synthesizing and Analyzing Sales Arguments with AI
Prospecting & Personalization
→ Message personalization
→ Structuring offers for prospecting
Prisma Media AI Training Results
High team engagement throughout the day
Immediately applicable practical cases
Improved understanding of AI's potential to boost sales effectiveness
Genuine upskilling in generative AI
Before and after the session


Before: Salespeople not all familiar with ChatGPT. The goal: understand the basics of generative AI, then apply them to prospecting, offers and sales scripts.
With AI Sisters: One day, from the basics to deliverables. A morning on prompt engineering and ChatGPT, then workshops on real situations. Everyone left with tested deliverables.
sales reps trained simultaneously
to go from basics to operational
actionable deliverables as early as the next day
other group departments currently receiving support (HR, editorial, marketing)
Ready to train your sales team on generative AI?
Let's discuss your challenges and build a customized program.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.






Prisma Media is a major player in the French media sector. Amidst continuous innovation and evolving practices, its sales teams must constantly train themselves on the new opportunities offered by digital tools to support their advertisers.
A programme built around your roles and your tools, pre-audit included.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.

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“A very dynamic, practical day, perfectly suited to our challenges. The teams came away with tools and ideas to put into practice the very next day.”

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