AI in Media Showcase: Prisma Media Deploys AI Across 8 Departments
AI Sisters partnered with Prisma Media, a French leader in the media and publishing sector, in an initiative to integrate AI into the core of its business processes. Half-day AI workshop which covered 8 types of professions with practical use cases tailored to each team. This AI training for media equipped the teams with a customized toolkit: Dante AI (chatbots) and Gamma AI (presentations).


The client
Prisma Media is one of the French leaders in the media and publishing sector. The group operates numerous strong brands and supports its teams in the evolution of digital tools.
The challenge
Transforming the daily work of 8 Prisma Media departments in half a day
The objective: to explore how AI can transform the daily professional lives of Prisma Media employees and provide concrete solutions tailored to each specific business challenge.
8 job types
To cover 8 very different business areas in a single half-day.
Use cases tailored to each
Not generic content: tailored use cases for each business unit.
Productivity and efficiency
To save teams time and improve quality in their daily tasks.
Tailored toolkit
To leave with Dante AI (chatbots) and Gamma AI (presentations) integrated into daily operations.
Do you need to involve multiple roles in a single half-day?
We structure an AI Show that resonates with each department.
Our approach
Our AI Show on the 8 Prisma Media job types
Structured half-day to address 8 job types with tailored solutions.
Human Resources
Automated job description writing, creating internal communication newsletters to share strategic and engaging information.
Business & Subscriptions + Marketing
Brainstorming new subscription offers, optimizing ad copy, analyzing creative performance.
100% Tailored Training
Training entirely designed based on real-world situations encountered by field teams, to ensure immediate applicability of the tools and methods taught.
Signature Toolkit
Exploring Dante AI for chatbots and Gamma AI for automated presentations.
Dante AI - Gamma AI - Napkin AI - HeyGen AI - Character.ai
Want to create business chatbots with Dante AI?
30 minutes to set up your first assistants.

Use cases
AI Use Cases for Prisma Media's 8 Business Lines
Tailored solutions for each division.
HR & Internal Communication
→ Automated job description writing
→ Engaging internal newsletters
→ Structured communication to employees
Business & Subscriptions
→ Brainstorming new subscription offers
→ Trend analysis
→ Innovative offers tailored to subscribers
Marketing & Creative
→ Optimizing ad copy
→ Generating compelling messages (digital and print)
→ Creative Performance Analysis
Tailored Toolkit
→ Dante AI for Business Chatbots
→ Gamma AI for Automated Presentations
→ Napkin AI for Creating Charts from Raw Data
→ HeyGen AI for Translating Videos into Any Language
→ Character.ai for Simulating Conversations with Historical Figures.
→ Immediate Daily Integration
Editorial & Journalism: content adaptation and personalization content
→ Rewriting articles for different audiences, adapting the same content for multiple publications (Capital, Femme Actuelle, Oh My Mag).
→ Generating article-based FAQs to anticipate and answer readers' questions automatically.
→ Creating impactful tweets and summaries to maximize social media engagement and facilitate information dissemination.
Communication & Email Management: faster and more efficient distribution
→ Automated email drafting, especially for internal and external event invitations.
→ Organizing and structuring meeting minutes, enabling quick and clear sharing of decisions made.
Social Media & Digital Communication: more impact, less time wasted
→ Transforming a press release into an engaging LinkedIn post, adapting the tone and key insights for better engagement.
→ Translation and content adaptation for seamless and effective international distribution.
Marketing Analysis & Intelligence: better understanding your audience
→ Leveraging an advertising database (2023-2024) to generate visualizations and analyze campaign performance trends.
→ Creation of a detailed report with strategic recommendations to optimize the impact of marketing initiatives.
8. Customer Service & Moderation: personalizing interactions
→ Generating tailored and contextualized responses to customer and subscriber inquiries.
→ Automating comment moderation with intelligent filtering and highlighting relevant feedback.
→ Creating dynamic FAQs to optimize customer support and reduce the volume of repetitive inquiries.
Results
The Results of the Prisma Media AI Show
Thanks to this initiative, Prisma Media's teams were able to experiment with concrete AI solutions tailored to their work. An upskilling in prompting and interacting with AI.
Job types covered
half-day interactive Show
Ready to transform 8 professions at the same time?
Let's discuss your media group.







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