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5+ AI tools explored, a CRM error checker launched: Molotov.TV trains its marketing team
AI training for marketing: Molotov.TV's marketing and editorial teams practise in small groups: assisted writing, content, SEO/SEA and campaigns.



AI Sisters stepped up its support for Molotov.TV with a workshop dedicated to the Marketing and Editorial teams, the second step after a general conference on AI. This AI training for marketing put participants in real situations in small groups, around AI applications specific to the marketing department: assisted writing, multimedia content creation, SEO/SEA optimisation and campaigns based on generative AI. Key result: a selected AI tool project (error detection in the CRM) now in the hands of the development team.
Moving from an AI conference to concrete role-based workshops
The challenge: after a general conference on AI, open the Marketing and Editorial teams' eyes to everything AI can offer in their field. Familiarise them with cutting-edge AI tools and teach them how to integrate these effectively into their strategies and daily workflows.
The natural follow-up to a conference
Going beyond initial awareness and moving to concrete, role-based work in small groups.
Specific to Marketing & Editorial
A careful selection of tools suited to the needs of the Marketing and Editorial teams, not generic content.
Scaling up uses
So that teams no longer have to spend time on time-consuming, repetitive and tedious tasks.
A concrete call for projects
Generating ideas for custom AI tools that can be applied within Molotov.TV.
Do your marketing teams want to move from theory to practice?Let's design AI workshops together, rooted in their day-to-day challenges.






Our approach: small-group workshops + call for projects
A tailor-made programme designed to present a careful selection of tools suited to the specific needs of the Marketing and Editorial department.
Assisted writing tools
An introduction to Jasper AI to boost text content creation.
Jasper AI
Multimedia content creation
Tools for generating LinkedIn/Twitter posts, videos and advertising images.
HeyGen - Pika Art - MidJourney - Leonardo
Improving online visibility
Exploring how AI can improve Molotov.TV's web presence: SEO, SEA and site analysis.
Call for projects and AI campaigns
Employees were invited to propose ideas for custom AI tools. One project was selected: an error detection system for the CRM, now in development.

Looking for an interactive AI workshop format for your marketing teams?
Let's talk about your project.






AI use cases for Marketing & Editorial
Concrete demos tested live during the workshops.

Creating viral content
→ Creating viral TikTok videos in seconds
→ Multilingual video translation that keeps the same voice
→ Designing PowerPoint presentations with AI, fast and impactful
SEO & editorial content
→ Writing SEO-optimised blog articles
→ Greater visibility online
→ Boosting text content creation
Analysis & CRM
→ Simultaneous analysis of user sentiment across multiple platforms
→ Error detection in the CRM (selected project, in development)
→ Optimising marketing campaigns
Results of the Molotov.TV workshops
Before and after the session


Before: Time-heavy, repetitive marketing tasks. After a general talk on AI, the Marketing and Editorial teams wanted practical work and less time on repetitive tasks.
With AI Sisters: Practical demos and one project selected. Writing, video, visuals and SEO tested in small groups. One project from the call for ideas, CRM error detection, is in development.
AI tool project selected and launched (CRM error detection)
marketing & editorial teams trained
specialist AI tools explored
stage of support after the general conference
Interested in an AI workshop designed for marketing roles?
Let's discuss the format that would suit you best.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.






Molotov.TV is a French TV streaming and multimedia content platform. The company operates in a constantly changing sector, where marketing and editorial teams must keep innovating to stay relevant.
A programme built around your roles and your tools, pre-audit included.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.

“Great training and a very practical audit: we are already seeing tangible gains.”
“AI Sisters supported 150 Webedia employees with truly exceptional shows and workshops. Extremely hands-on, and the productivity gains are already very measurable.”

“Two brilliant training sessions with AI Sisters. Titouan was excellent: highly personalised, relaxed and accessible. The team demystified a subject that seemed so complex. Thank you!”

“It was really great: AI Sisters supported the entire IT department with immediate impact. I recommend them 100%.”
“An unforgettable experience: dynamic, practical and directly useful day to day. The teams are still talking about it!”

“A very dynamic, practical day, perfectly suited to our challenges. The teams came away with tools and ideas to put into practice the very next day.”

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