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AI Sisters is running the rollout of Maia, CMA CGM’s internal AI assistant, in five successive waves across five continents
I joined the Maia Discovery webinar this morning. Dense but valuable.
Hugo Coton-Pélagie, AI Change Leader, CMA CGM
Since June 2026, the AI Sisters Lab has been supporting CMA CGM with the rollout of Maia, the group’s internal AI assistant, powered by Mistral AI.
Maia replaces the consumer tool used until then. It is connected to everyday applications and aimed at around 60,000 employees.
The goal: get those 60,000 people to actually use it, across five continents and in two languages.
The tool was ready. It still had to find its way into jobs with nothing in common: shipping, logistics with CEVA Logistics, support functions, media.
The challenge for AI Sisters: drive change across the group, from content creation to community management.
Waves of several thousand employees, across several continents and time zones.
CMA CGM and CEVA Logistics in English, local entities and media in French.
The same sessions had to work for beginners and for users ready to build agents.
From the 9 April kick-off to Maia’s launch in early June, there were less than two months to get ready.
Rolling out an internal AI assistant?
We build the adoption programme with you, from webinars to communications.
The programme is built with the group’s AI team and replayed in each wave. Content is adjusted between waves based on field feedback from the previous one.
Before each wave, 8 hours of interviews per entity to understand the jobs and spot their repetitive tasks.
Production of the webinars, e-learning and the Maia Hub, then training of the Champions who relay the tool in their teams.
Two webinars per wave, Maia Discovery and Maia Expert Agentique, repeated to cover time zones. One-to-one AI Coffee Breaks to work on your own use cases.
Teams channels, a use case shared every week and an adoption dashboard, with a report after each wave.
Thousands of employees to bring on board, remotely?
Discover our corporate AI training, at every scale.
During the AI Coffee Breaks, employees came with tasks from their daily work.
→ Analysis of tender files at CEVA Logistics
→ Weekly competitive watch as a scheduled task
→ Monthly rate summary: freight, fuel surcharge, local charges
→ Filling in a weekly customer file by chassis number
→ A shared agent for operating procedures, customs and terminals
→ Sorting a mailbox of around 300 emails a day
→ Replies to Letters of Protest, 10 to 20 a day
→ Internal audit work programmes, with a library per country
Figures from the waves already rolled out, with an adoption dashboard in place from day one. Another 32,000 employees are currently being supported.
employees supported over 3 waves
AI ambassadors activated
certified Champion trainers
satisfaction on the Europe wave (4.49/5 across all rated sessions)
Your teams have the tool but rarely use it?
Let’s talk about how to bring them on board, wave after wave.
Got it. An AI Sisters expert will email you to plan your AI training.
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An expert will reply to scope your AI training, with no commitment.
A programme built around your roles and your tools, pre-audit included.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.
“Great training and a very practical audit: we are already seeing tangible gains.”
“AI Sisters supported 150 Webedia employees with truly exceptional shows and workshops. Extremely hands-on, and the productivity gains are already very measurable.”
“Two brilliant training sessions with AI Sisters. Titouan was excellent: highly personalised, relaxed and accessible. The team demystified a subject that seemed so complex. Thank you!”
“It was really great: AI Sisters supported the entire IT department with immediate impact. I recommend them 100%.”
“An unforgettable experience: dynamic, practical and directly useful day to day. The teams are still talking about it!”
“A very dynamic, practical day, perfectly suited to our challenges. The teams came away with tools and ideas to put into practice the very next day.”
A few details to help us prepare your tailored Show. Our team will get back to you quickly.
Phone: +33 7 80 96 07 26
Address: 255 Boulevard Pereire, 75017 Paris
Email: contact@aisisters.ai
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