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Marketing AI training: how Samsung’s teams use Gemini, ChatGPT and Claude
Corporate AI training for Samsung Electronics France’s Marketing teams: an AI Show, then a Promptathon in 3 missions of 25 minutes on Gemini, ChatGPT and Claude.
On 4 November 2026, the Marketing teams of the IM division at Samsung Electronics France took part in an AI Show + Promptathon session with AI Sisters.
Samsung Electronics France has worked with AI Sisters for two years, one department after another. After HR in August, it was IM Marketing’s turn.
On the agenda: the AI Sisters method for building a prompt, then a Promptathon in three missions of 25 minutes. One mission per tool: Gemini, ChatGPT and Claude.
Three AI tools on hand: which one to open for which task?
When a team has access to Gemini, ChatGPT and Claude, the question is no longer whether AI can help. It becomes very practical: which tool to open on Monday morning, for which file.
The challenge set for AI Sisters: give each tool a task where it makes a difference, on work situations the teams know, with results that can be checked.
Three tools, three uses to tell apart
Gemini, ChatGPT and Claude are all available.
The session gives each one a precise mission, so teams leave knowing which to pick for which task.
Tasks that come back every week
Reconciling two files that don’t match, rereading a month of emails before a meeting, rebuilding the same report for management by hand.
These are the tasks AI should take on first.
Zero tolerance for made-up facts
In every mission, an invented gap or commitment costs a point.
Teams learn to demand sourced facts from AI, down to the number of the email that proves them.
Your Marketing teams have several AI tools but don’t know which one to open? We build the session around their tasks of the week.
Our Marketing AI training programme for Samsung Electronics France
A session in two parts.
First the AI Show and the method. Then the Promptathon: three timed missions, with the files for each mission already waiting on the platform.
An AI Show to open the session
The session starts with an AI Show: live demonstrations to see what each tool can do before moving on to practice.
The AI Sisters method, shown on every mission
Every mission recalls the structure of a good prompt: role, context, task, goal, constraints and format, tone.
Teams apply it three times in a row, on three different tools.
Three missions, one tool each, 25 minutes on the clock
Mission 1 on Gemini, mission 2 on ChatGPT, mission 3 on Claude.
For each one: a context, a mission, an expected deliverable and 25 minutes to hand it in.
One rule: every fact must be verifiable
The deliverable for each mission is set in advance: a table, a list of hot topics, questions to ask.
A figure or a promise invented by AI costs a point. It is the reflex teams keep in their daily work.
AI Show, Promptathon, business workshops: every format runs on your files, your tools and your real meetings.
AI use cases for Marketing teams
Here are the three missions played by the IM Marketing teams of Samsung Electronics France, one per tool.
Gemini: finding stock discrepancies
→ Compare two exports of the same stock: the ERP counts by item, the warehouse WMS by location and colour, and the totals don’t add up.
→ Match the lines despite different labels and list every discrepancy.
→ Deliver a table: one line per discrepancy, the reference, both quantities and the likely cause, plus the real gaps to recount before noon.
ChatGPT: preparing the client meeting
→ Have ChatGPT read the 15 emails exchanged over a month with a retailer: orders, delays, promises, reminders.
→ Find what was promised, what is stuck and what to ask at the 2pm meeting.
→ Deliver the order status, the three hot topics and three questions to ask, with the email number for each fact.
Claude: the weekly report skill
→ Start from the report management receives every week: same sections, same files, rebuilt by hand.
→ Create a Claude skill that writes this report from the files and the follow-up email, straight into management’s template.
Results of the Marketing AI training at Samsung Electronics France
generative AI tools practised in the same session: Gemini, ChatGPT and Claude
per mission, files provided and deliverable due when the clock stops
emails reread by ChatGPT to prepare a client meeting, each fact traced back to its email
of AI partnership between Samsung Electronics France and AI Sisters, one department after another
Three 25-minute missions were enough to give each AI tool its place in the Marketing teams’ work. Let’s talk about what it would look like for you.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.
Samsung Electronics France is the French subsidiary of the Samsung Electronics group.
The IM division covers smartphones, among other products. Its Marketing teams have access to several generative AI tools, including Gemini, ChatGPT and Claude.
For two years, Samsung Electronics France has been rolling out generative AI with AI Sisters: Lunch & Learn sessions, business workshops, an HR Promptathon, and now IM Marketing.
A programme built around your roles and your tools, pre-audit included.
Got it. An AI Sisters expert will email you to plan your AI training.
Your email didn't go through. Check the address, or write to us at contact@aisisters.ai.
An expert will reply to scope your AI training, with no commitment.
“Great training and a very practical audit: we are already seeing tangible gains.”
“AI Sisters supported 150 Webedia employees with truly exceptional shows and workshops. Extremely hands-on, and the productivity gains are already very measurable.”
“Two brilliant training sessions with AI Sisters. Titouan was excellent: highly personalised, relaxed and accessible. The team demystified a subject that seemed so complex. Thank you!”
“It was really great: AI Sisters supported the entire IT department with immediate impact. I recommend them 100%.”
“An unforgettable experience: dynamic, practical and directly useful day to day. The teams are still talking about it!”
“A very dynamic, practical day, perfectly suited to our challenges. The teams came away with tools and ideas to put into practice the very next day.”
Organise an AI Show
A few details to help us prepare your tailored Show. Our team will get back to you quickly.
AI Sisters
Phone: +33 7 80 96 07 26
Address: 255 Boulevard Pereire, 75017 Paris
Email: contact@aisisters.ai
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