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1. Our partner: MAPED
MAPED is an international industrial group recognized for its innovations in the world of school, office and craft supplies. Present in many countries, MAPED places the marketing, the Understanding uses And theproduct innovation at the heart of its development strategy.
AI Sisters had the pleasure of accompanying the MAPED marketing teams During a advanced training program in generative artificial intelligence, organized on two full days in Annecy.
2. The challenge ahead
- Form marketing teams already acculturated to AI, with a high level of requirements and a clear expectation: go beyond basic uses.
- Structure and professionalize existing practices, especially in terms of Prompt Marketing.
- Allow teams to master all the advanced features of Microsoft Copilot Pro, a tool already deployed internally.
- Explore complex marketing use cases, directly applicable to strategic challenges of MAPED.
3. What we were aiming for together
- Crossing a strategic course to marketing teams in their use ofGenerative AI.
- Go from intuitive to use expert, structured and repeatable.
- Strengthen the capacity of teams to deal with complex marketing issues: competitive analysis, product strategy, arguments, market studies, negotiation.
- Give me the keys to access advanced uses of marketing AI : projects, AI agents, reverse prompting, marketing frameworks.
4. Our approach
We designed a two-day expert training, entirely made on Microsoft Copilot Pro, in order to remain perfectly aligned with the equipped environment of the MAPED teams.
The training was structured into several progressive pedagogical stages, combining advanced acculturation, deepening, put into practice and marketing experiment.
5. What we have put in place
Day 1 — Advanced acculturation and practice
Show acculturation to generative AI applied to marketing
Reminders on the fundamentals of generative AI, good prompting practices, advanced prompting techniques adapted to an expert audience, exploration of the advanced features of Copilot Pro, web research and Deep Research, awareness of risks related to AI and associated best practices.
MAPED custom marketing use cases
Analysis of a target consumer, analysis and competitive understanding, study of trends in the school supply market, study of trends in the school supply market, query internal data, performance analysis based on raw data, write a marketing pitch based on a product sheet, prepare a commercial negotiation, create customer avatars.
Exploring complementary tools
Gamma, Napkin, NanoBanana for creating images, NotebookLM.
Promptathon marketing
Organization of a Promptathon around a tailor-made scenario: the launch of a new range of school supplies for young girls aged 8 to 16.
The exercise was structured in several sub-rounds aimed at improving the Prompt structure, the precision of the requests and the quality of the responses generated.
Day 2 — Advanced techniques and projection
Prompting expert applied to marketing
Refining and iterating prompts, self-evaluation of generated responses, techniques for fine tuning requests.
Marketing frameworks applied to AI
AIDA method for creating multi-channel communications, FAB method for building marketing arguments, Bono's six hats technique for strategic reasoning, advanced brainstorming assisted by AI.
Reverse Prompting
Strategic market studies, reverse analysis of content and recommendations.
Creating AI marketing agents
Key questions before creating an agent, building knowledge bases, creating simple, useful and operational agents.
Exploring application generation
Application and software generation tests with Lovable.
6. The concrete impacts
- One very clear increase in competence on the structure and quality of marketing prompts.
- One increased ability to deal with complex marketing issues with generative AI.
- One better control of the advanced features of Copilot Pro.
- Les first creations of AI agents by marketing teams.
- One more use strategic, rigorous and effective AI in daily marketing.
7. The voice of the customer
“An extremely concrete and very rich training. We have explored a lot of use cases directly related to our business problems. Working on our own documents and our real challenges made the training particularly relevant and effective.”
— MAPED Marketing Team
8. Perspectives and consequences
This training marks a key step in the professionalization of AI uses within the MAPED marketing teams.
It provides a solid foundation for the sustainable integration ofGenerative AI in strategic thinking, value creation and product innovation.
9. What if it was you?
What if your marketing teams also went from using AI intuitively to expert and structured mastery ?
AI Sisters Designs advanced marketing AI training, tailor-made, adapted to your tools, your jobs and your business challenges.
Advanced Marketing AI training for MAPEDAI Sisters supported the marketing teams of MAPED During a Marketing AI training dedicated to generative artificial intelligence, designed to structure, professionalize and accelerate their uses of AI. Over two intensive days in Annecy, the teams developed a expert mastery of Microsoft Copilot Pro And Marketing AI use cases directly applicable to their business challenges.
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