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Hively Is a upscale hotel group which operates more than 80 establishments in France and in Europe. Recognized for its Sense of service, the quality of its infrastructures And his operational requirement, the group is part of a continuous momentum of modernization to offer a flawless customer experience.
AI Sisters had the pleasure of accompanying more than 100 employees by Hively during a Day dedicated to generative artificial intelligence training, designed to develop concrete and applicable AI reflexes in the hotel industry.
The challenge ahead
- Accompanying a large audience — management, managers and operational teams — with varied levels of AI.
- Present a simple, concrete and directly applicable approach, adapted to a sector where responsiveness, customer experience and internal coordination are essential.
- Show how theAI can boost operational performance, the customer personalization, the communication And the internal management.
- Install the foundations of a common AI culture, clear, sustainable and structured at the level of the hotel group.
What we were aiming for together
- Give employees a accurate understanding of the potential of generative AI.
- Transmit simple and repeatable prompting techniques, adapted to daily uses.
- Present AI use cases aligned with business challenges of the high-end hotel industry.
- Create a dynamic of engagement around the gradual, reasoned and useful adoption of artificial intelligence.
Our approach
La IA Hospitality training was organized around two complementary highlights :
1. The generative AI acculturation show
An immersive session to:
- Discover the Foundations of generative AI and how it works.
- Learn the prompting methods adapted to the hotel industry.
- Understand how structure, analyze or write more effectively with AI.
- Explore concrete and realistic use cases, aligned with the daily life of field teams.
The collaborative promptathon
A collective and fun workshop where participants have put AI reflexes into practice acquired in the morning.
An ideal format to reinforce learning through experimentation.
What we have put in place
AI Use Cases Explored During The Show
Operational Optimization
- Generating reports automated.
- Writing customer responses clear and personalized.
- Fast Summaries of meetings and internal documents.
Customer experience & marketing
- Creating Personalized Experiences based on customer data.
- Optimizing External Communications.
- SEO and GEO content writing to strengthen the local visibility of establishments.
Internal management & organization
- Strategic decision support Through data analysis.
- Management of accounting closings and performance monitoring.
- Drafting a recovery plan commercial.
- Hotel performance analysis and detection of weak signals.
SEO focus & local visibility
Generative AI has also been mobilized to:
- Improve the natural referencing (SEO) establishments.
- Optimize the local presence (GEO SEO) On search engines.
- Produce Consistent Content Adapted to Each Region.
The Promptathon: A Practical Exercise in Five Rounds
Scenario: Imagine and structure the opening of a new establishment in Europe, by mobilizing AI to accelerate analysis and decision making.
- Feasibility study and Strategic framework
- Competitive benchmark via Perplexity
- CSR analysis and local integration of the project
- Creating a Pre-opening checklist And an organizational diagram
- Production of a Visual And of a Key Launch Message
An immersive format that allowed teams to Put AI reflexes into practice Learned during the morning, in a collaborative and stimulating environment.
The Concrete Impacts
- One Strong Involvement of Employees, all professions combined.
- One Better understanding of the concrete contributions of AI To simplify and speed up operational tasks.
- One Gradual Adoption But real AI reflexes in internal practices.
- One Collective Alignment around priority AI uses to be deployed.
- One Positive Dynamic to continue the digital transformation of the group.
The Voice of the Customer
“A very structured and useful day, which allowed us to concretely understand how AI can be integrated into our daily practices.”
— Winter
Perspectives and consequences
This first Generative AI training Mark has Key step in increasing AI skills Winter teams.
It Paves the Way for a Gradual integration of artificial intelligence in internal processes, in the service of:
- The Operational Performance,
- The Customer satisfaction,
- And of theservice excellence At the heart of the group's DNA.
What if it was you?
And If You Hotel Teams Could They Also Discover How Artificial Intelligence Can Transform Their Daily Lives ?
Contact AI Sisters To design a Custom Program Of AI Training for the Hotel Industry, adapted to your tools, your jobs and your operational challenges.
Generative AI training for more than 100 Hively employees: concrete use cases for high-end hotels, prompting techniques and promptathon to strengthen performance, customer experience and operational efficiency.
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