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This week, OpenAI quietly launched a new feature in ChatGPT... and it could change the way people shop online.
🤷🏼 ♀️ Purpose?
Making AI a real Conversational shopping assistant, capable of recommending products to you directly, without going through Google, Amazon or a comparator.
Yes ChatGPT is transformed into a personal shopper 2.0, and it's not a futuristic demo: It's already online !
🤔 How does it work?
When you formulate a Intent to buy in ChatGPT (ex: “I am looking for a light and durable cabin suitcase to travel”)
AI offers you:
👉 One relevant product carousel (images, names, prices, direct links)
👉 Of clear descriptions, user reviews, the associated merchant sites
👉 Of organized results and not sponsored (no disguised advertising)
👉 One real time interaction : you can refine, compare, adjust according to your preferences.
➡️ Unlike Google Shopping or Amazon, here, no pages, no unnecessary clicks, no overload. Just a smooth, focused... and useful conversation.
🛍️ What you can do today
✅ Find a cheaper alternative to a known product
✅ Compare models according to your precise criteria (design, material, opinion...)
✅ Delegate a pre-selection gifts, equipment, tech or lifestyle objects
✅ Save time without having to open 10 tabs to “see what's being done.”
Concrete example:”Find me a coffee machine with a grinder, between 300 and 600€, well rated, quiet and compact.”
👉 ChatGPT gives you 6 options, with direct links And real customer feedback.
📈 And on the business side, what does that mean?
OpenAI plans to open access to tradesmen, who will soon be able to send their product feeds directly to ChatGPT.
No ads or sponsored placements for the moment, but a half-open door to a new way of distributing products via AI.
One new visibility channel ? A future voice shopping engine ?
Professional uses are still to be defined, but the potential is clear!
🤖 What do we remember?
ChatGPT is no longer just a writing assistant Or of synthesis :
He became an actor in conversational e-commerce, and probably tomorrow, a strategic point of contact between customers and brands.
You will no longer be looking for a product. You will talk to your AI, who will sort it out for you.
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