.svg)
Prisma Media is transforming daily life: The impact of AI on teams
As part of our artificial intelligence training, AI Sisters supported Prisma Media, one of the French leaders in the media and publishing sector, in a approach to integrating AI into the heart of its business processes.
Prisma Media wanted explore how AI could transform the daily professional lives of its employees and bring concrete solutions adapted to their specific challenges.
Our AI show, organized on a Half day, allowed the teams to discover concrete use cases adapted to each business, by integrating AI for gain in productivity and efficiency.
AI applied to Prisma Media's 8 businesses: concrete use cases
Our intervention covered eight types of jobs, by bringing tailor-made solutions for each team
1. Human Resources: simplifying writing and internal communication
👥 Automatic writing of job descriptions, making it possible to quickly structure attractive offers adapted to the needs of teams.
📧 Creation of internal communication newsletters, facilitating the dissemination of strategic and engaging information to employees.
2. Business Teams & Subscriptions: create tailor-made offers
💡 Brainstorming new subscription offers, using AI to analyze trends and offer innovative offers adapted to subscribers' expectations.
3. Marketing & Content Creation: More Effective Campaigns
📢 Optimization of advertising hooks, with the automatic generation of powerful messages for digital and print media.
📊 Analysis of creative performances, with a thorough reflection on their impact on the various audiences.
4. Writing & Journalism: content adaptation and personalization
📰 Rewriting articles for different audiences, by adapting the same content for several publications (Capital, Femme Actuelle, Oh My Mag).
❓ Generating FAQs based on articles, to anticipate and answer readers' questions in an automated manner.
🐦 Creating powerful tweets and summaries, to maximize engagement on social networks and facilitate the dissemination of information.
5. Communication & Email Management: faster and more effective delivery
📧 Automated email writing, especially for invitations to internal and external events.
📝 Organization and structuring of meeting minutes, allowing quick and clear sharing of decisions taken.
6. Social networks & digital communication: more impact, less time lost
📱 Transforming a press release into an engaging LinkedIn post, with an adaptation of the tone and key insights for better engagement.
🌍 Translation and adaptation of content, for a smooth and effective international distribution.
7. Marketing Analysis & Intelligence: better understand your audiences
📈 Exploitation of an advertising database (2023-2024), making it possible to generate visualizations and analyze campaign performance trends.
📊 Creating a detailed report with strategic recommendations to optimize the impact of marketing actions.
8. Customer Service & Moderation: personalize interactions
💬 Generation of adapted and contextualized responses to respond to customer and subscribers' requests.
🛡️ Automating comment moderation, with intelligent filtering and highlighting relevant feedback.
❓ Creating dynamic FAQs, to optimize customer support and reduce the volume of repetitive requests.
Our tailor-made AI toolkit for Prisma Media
To maximize the adoption and effectiveness of these new uses, we provided Prisma Media teams with: a selection of tools adapted to their needs. These solutions have been tested live and explained to ensure quick handling and immediate application.
🔧 Some tools presented during the Show:
🤖 Dante AI — To create chatbots for customer interaction.
🎥 Gamma AI — To automatically generate professional presentations.
📊 Napkin AI — To create charts from raw data.
🌐 HeyGen AI — To translate videos into any language.
🗨️ Character.ai — To simulate conversations with historical figures.
AI as a driver of transformation for Prisma Media
Thanks to this initiative, Prisma Media teams were able to experiment with concrete AI solutions adapted to their business.
✅ An increase in skills in prompting and interacting with AI.
✅ A better understanding of the uses and limits of generative AI.
✅ Enriching discussions about the impact of AI in journalism, marketing, and subscription management.
✅ Immediate productivity gains by automating time-consuming tasks and optimizing internal processes.
💡 AI is becoming a real personal assistant, allowing employees to focus on high value-added tasks And of unleash their creativity.
📅 Ready to transform your teams with artificial intelligence?
Our tailor-made AI training courses are designed to meet the specific challenges of each company.
Make an appointment with Emma to talk about your AI transformation: https://calendly.com/emma-aisisters
AI Sisters accompanied Prisma Media in the exploration ofGenerative AI to transform the work of its teams. During a interactive show, the collaborators discovered how AI optimizes the content creation, thedata analysis And theoperational efficiency. One custom toolbox was provided to them, including Dante AI (chatbots) and Gamma AI (presentations). This initiative allows Prisma Media to innovate, by integrating AI as lever for productivity and creativity.
.avif)
