Training Prisma Media's sales teams in generative AI: a day at the heart of sales performance!

When artificial intelligence becomes a business reflex for sales teams.

In a world where commercial efficiency also requires mastering the right tools, Prisma Media Chose to train its 60 salespeople in generative AI.

The objective : enable them to master generative AI to become more efficient on a daily basis, while remaining aligned with their commercial performance goals.


A structured day to transform business practices.

Designed by AI Sisters, the training day combined pedagogical acculturation in the morning and 100% concrete practice in the afternoon!

🌞 In the morning: acculturation and skills development

  • Introduction to Prompt Engineering
  • How to properly formulate your requests to ChatGPT
  • Adapting AI to its prospecting, pitching or closing challenges
  • 🌅 Afternoon: time for action

  • Workshops in small groups
  • Use cases from the daily life of Sales
  • Step-by-step support on the personalization of prompts

  • 👇 Business-oriented use cases, tested live!

    During the Workshops, the teams experimented with concrete situations :

    📩 Writing prospecting emails : formulate more engaging, targeted and conversion-oriented messages

    📊 Creating decks from Excel balance sheets : automatic structuring of commercial presentations

    🔍 Competitive intelligence and advertiser analysis : comparison of competing sites, identification of value-added initiatives

    💡 Brainstorming innovative advertising offers : generation of ideas adapted to trends (cookie-less, retail media, AI...)

    📣 Preparing custom pitches : integration of key elements from advertisers' values and campaigns

    🧠 Using Perplexity for Research and Monitoring : quick verification of information, search for influencers, production of summaries

    📈 Generating strategic recommendations with the Chain-of-Thought method : structuring business ideas based on a brief

    Prisma Media innovates in its Sales strategy thanks to AI

    With this workshop, Prisma Media confirms its ambition: to make artificial intelligence a driver of growth and commercial efficiency. Support that is part of a progressive approach, job by job, to allow each employee toAdopt AI in your own way.


    Do you want to equip your sales representatives like Prisma Media?

    Our AI workshops are designed to adapt to your business objectives, your internal processes and the real needs of your teams.
    No Blabla. There is no magic solution. Just concrete results!

    📅 Book a call here: https://calendly.com/emma-aisisters

    Customized AI training for Prisma Media's 60 salespeople, designed to strengthen their commercial efficiency through generative AI. The day alternated acculturation to prompt engineering and practical workshops, with use cases directly from their daily lives: writing pitches, analyzing prospects, creating decks, strategic intelligence, etc. An increase in concrete, results-oriented and immediately applicable skills.